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In remembrance — 25 years since 9/11
Leading 2 Win4th Annual
Austin, Texas
Presented byUSAA

Leading 2 Win 2026

Friday, September 11, 2026  ·  Main Conference · STATION Austin

The 4th Annual Summit centers on one day — Friday, September 11, the 25th Anniversary of 9/11 — when service members, veterans, military families, employers and civilian allies fill STATION Austin for keynotes, workshops and the Career & Resource Fair. Three community events surround it: the Gold Star Families Reception on Thursday, game day on Saturday, and the 9/11 Heroes Run on Sunday.

Career & Resource Fair Exhibit tables are open to employers, nonprofits and VSOs. Apply →
Free RSVP for currently-serving, military spouses & Gold Star families  /  VIP & general tickets available
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September 11, 2001 — September 11, 2026
Twenty-five years on,
we still show up.

We gather not only to remember the fallen, but to prove what the country they served can still build together.

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Venues Across Austin
The momentum we built in 2025 — and 2026 goes bigger
Fully present. Fully engaged. · L2W 2025
Why 2026 Matters

More than a
conference.
A bridge.

Leading2Win unites service members, veterans, civilians, employers and supporters to educate, break down barriers, build lasting bonds, and activate real-world solutions — unleashing the full strength of our shared potential, with impact that lasts far beyond the event. It all comes together on Friday, September 11 in downtown Austin, with community events on either side of it.

Bridge the Gap

Generations in one room

Military service, veteran leadership, and civilian innovation — the way it looks when the people who care most are finally together.

Meet Your Military

Defense innovation, up close

Cutting-edge demos and hands-on displays connecting the community with today’s military. No PowerPoints, just whiteboards.

Community & Family

The whole family, welcome

Service members, veterans, spouses and supporters — plus year-round connection through our Monthly Mentorship Meetups (#MCM3).

Register & Support

Reserve Your Place

Tickets are for the main conference on Friday, September 11 at STATION Austin. Free RSVP for those who serve and their families — every gift helps us comp a service member’s seat. The events on the 10th, 12th and 13th are separate community gatherings, open to attendees.

Register & Tickets

Fri, Sept 11
Step 1 — Choose your ticket
SVC
Currently ServingActive, Guard & Reserve — complimentary
Free
VET
Veteran / DOD CivilianMilitary-connected veterans & DoD civilians — complimentary
Free
SP
Military Spouse & FamilyComplimentary RSVP
Free
GS
Gold Star FamilyFriday main conference, plus the Sept 10 Reception at the Texas Military Forces Museum — complimentary
Free
GA
General AdmissionFull access · Fri Sept 11 Main Conference
$15
VIP
VIP PassFront-row keynotes · sponsor receptions · swag
$75

Sponsorships & Donations

Tax-deductible
The Conversations
No PowerPoints.
Real Talk.
Real People.

Honest conversations between leaders who’ve served and led — how you lead, how you transition, and how you win.

One main day · three events around it

Friday Is the Summit

Everything the ticket covers happens on Friday, September 11. The other three days are optional community events you are welcome to join.

Main Conference
11
Friday

The Summit Day

STATION Austin (formerly Capital Factory) · 701 Brazos St

Career & Resource Fair from 10 AM, main programme noon to 6 PM — keynotes, two workshop blocks, mentor matching, the showcase floor and a closing watch party, on the 25th anniversary of 9/11. This is the day your registration is for.

Around the main conference — open to all attendees
10
Thursday

Gold Star Families Reception

Texas Military Forces Museum · Camp Mabry, Austin

An evening reception honoring the families of the fallen, opening the summit. Invitation Only.

Gold Star
12
Saturday

Game Day — Bevo Blvd & UT Fan Fest

UT Campus, Austin · UT vs. Ohio State

We are not hosting a formal tailgate this year. Join the fun and game-day atmosphere at Bevo Blvd and UT Fan Fest before kickoff.

More Info, Click Here
13
Sunday

9/11 Heroes Run

Lakeline Park · Cedar Park, TX

Close the weekend on the move — the Travis Manion Foundation 9/11 Heroes Run.

More Info, Click Here
Coming Soon

Speaker Lineup

Keynotes and panelists across every branch and sector.

Coming Soon

Volunteer & Partner Events

Community activations around the main conference — ways to serve and connect.

Friday, September 11 · STATION Austin

The Main Conference Agenda

Doors at 0800, fair floor from 1000, main programme from noon — two workshop blocks, mentor matching, and a closing keynote that rolls straight into happy hour.

Running Continuously
  • 8:00 AM to 6:00 PM.Volunteer Check-In & Staging
  • 8:00 AM to 6:00 PM.Registration & Information
  • 8:30 AM to 9:30 AM.Booth Registration & Set-UpExhibitors only
  • 10:00 AM to 6:00 PM.Career & Resource FairOmni lobby — exhibitor info
  1. 12:00 PM

    Opening Fireside Chat & Lunch

    12:00 PM to 1:00 PM
  2. 1:00 PM

    Post-Fireside Q&A & Networking

    1:00 PM to 1:45 PM

    With the speakers, off-stage.

  3. 1:15 PM

    Session 1

    1:15 PM to 2:00 PM · concurrent — pick one
    • 1AExploring Funding for Your Business
    • 1CVeteran & Military Spouse Entrepreneurship
    • 1DTips & Tricks for SkillBridge
    • 1ENavigating Disabilities & Claims in Your Next Chapter
    • 1FHiring Veterans & Military Spouses
    • 1GCivic Participation — Continue Your Service!
    • 1HMilitary Spouse Support
    • 1IPTS Resilience & Mental Health
  4. 2:00 PM

    Mentor Matching Exercise

    2:00 PM to 3:30 PM · runs alongside Session 2
  5. 2:15 PM

    Session 2

    2:15 PM to 3:15 PM · concurrent — pick one
    • 2ASmall Biz & Startups: Work with the Army!
    • 2BImproving the Transition Experience
    • 2CCareers in Space & Defense Innovation
    • 2DReal Estate: Buying, Selling & Investing for Financial Freedom
    • 2EProblem & Solution Workshop for Nonprofits
    • 2FExceptional Family Member Program (EFMP)
    • 2GStorytelling Session with Authors
    • 2HOutdoor Programs for Healing, Health & Wellness
  6. 3:30 PM

    Closing Keynote & Upstairs Happy Hour

    3:30 PM to 6:00 PM

    Closing Keynote Watch Party & Career & Resource Fair Happy Hour

    4:00 PM to 6:00 PM · open to all attendees

Agenda subject to change. Sponsors help co-create this programming and send the subject-matter experts and speakers who lead these conversations — become a sponsor.

Plan Your Stay

Where to stay

A block of discounted rooms is held for summit attendees. Book direct with the hotel — the link below carries the summit group rate.

Hilton Garden Inn Austin Downtown
$219per night, discounted room rate
$30per night, valet parking discount
Please reserve by Monday, August 31, 2026 to secure your room.
Main Conference · Friday, September 11
STATION Austin
Formerly Capital Factory · inside the Omni Austin Hotel Downtown
701 Brazos St, Austin, TX 78701
Get Directions
Friday, September 11, 2026

Career & Resource Fair

Join us on the exhibit floor at the 4th Annual Leading 2 Win Summit. We anticipate hosting close to four hundred Veterans, active duty service members, military spouses and family members, industry leaders, and civilian allies on Friday, September 11 at STATION Austin, with community events across the weekend on either side of it.

This year we are also honoring the 25th anniversary of 9/11 and celebrating the 250th anniversary of the founding of our great nation.

Every fair participant receives a 6 ft table, two chairs, a black tablecloth, and two (2) General Admission tickets including continental breakfast, lunch, and happy hour.

Space is limited and tables go first come, first served. Fill in the form, pay, and your table is confirmed on the spot — there is no waiting on an approval email. We still review the floor afterwards so it serves the people attending: if an organization isn’t the right fit we will say so and refund the fee in full.

Type of OrganizationRate — through 9/11
Nonprofit, government, educational or VSO$75.00
For-Profit Company$150.00

Early-bird pricing closed on August 18. These are the rates checkout will charge.

Already a sponsor at Camo level or above? Your table is included — fill in the form below and select your sponsorship level. There is nothing to pay; we will match it to your sponsorship and confirm your table by email. Not a sponsor yet? Camo has sold out, but Bronze and above still include a table alongside their other benefits.

For other sponsorship opportunities, including co-creating a workshop or sending an SME or speaker, contact Joseph Kopser at joseph@leading2win.org.

Patty Morgan & Adam Rosenfield, Co-Chairs, Career & Resource Fair.

Organization
Primary Contact
About Your Organization
This decides which table you get — Yes puts you in the career hiring section, No in the resource section.
Table Logistics

Two General Admission tickets are included.

Sponsorship & Consent
Looking Back

In 2025, the room was ready

Military leaders, veterans, spouses, civilian employers and advocates — packed into every seat, leaning in. This is what bridging the gap looks like.

A room that was ready · Main Conference 2025
Opening Ceremony · Gold Star Families
Real talk, real leaders
The Sponsor Expo
The whole community, together
View the Full 2025 Recap
Friday, September 11, 2026 · STATION Austin
Free for those who serve.
Reserve your place.
Register Now
2025 Mission Partners

Who backed us in 2025

Leading to Win 2025 was made possible by the generous support of these organizations. 2026 partnerships are open now — come join them.

IBMJPMorgan ChasePCSIArmy Futures CommandBAE SystemsArmed Forces Mutual Hire Heroes USACombined ArmsPatriots’ Hall of Dripping SpringsAmerican Legion Post 76Travis Manion Foundation Texas Veterans CommissionTexas Veterans Land BoardTVLPTVCOVietnam Veterans of America AUSA — Texas Capital AreaGrayline GroupOn Mission LLCQ-BranchDrew Wynne FoundationBarrel StrengthPCDC
Become a 2026 Partner